Find a brand new, limited edition range of fruit beer in our Farmshops by Eden Brewery!
The new beer has been created in collaboration with Eden Brewery, Cumbrian design students and our very own Buyers and design team.
Back in January Jason, of Eden Brewery, set students studying CBA Graphic Design and Illustration at the University of Cumbria a design brief for the range. Our own Buyers and design team helped to shape the retail brief and give insight into how to make products stand out in a crowded market.
Brewery managing director Jason Hill said:
“The brewery has been doing extremely well and growing nicely over the last few years. This is obviously great news for us, but it’s also really important that as we grow we work with people in the area to make sure they feel some of the benefit as well. This could be all our great local suppliers or, as in this case, youngsters looking to get some really valuable experience before starting their careers.”
Jim Millington, Senior Lecturer in Graphic Design at The University of Cumbria said: “The Eden Brewery project is fantastic for our students because it puts them in front of a live client, responding to a brief and delivering a finished design concept. The students were given free rein to be as creative as they liked but they also had commercial requirements to satisfy.”
Lucien and Helena from our Design team were involved in the project, visiting students to discuss their ideas and designs. Alongside Jason, of Eden Brewery, they then helped to pick a winning design to be used on the final can, offering students invaluable industry experience of working to a real brief.
Students worked on a design for 440ml cans of fruit beer, with designs from second year graphic design student Sam Mallard, 26, from Carlisle chosen for use with the final products.
Commenting on his designs being used for the limited edition fruit beers, student Sam Mallard said: “I’m excited and thrilled to have my designs out there on the shelf for people to buy. To be given the chance to work for an actual client has been fantastic and I am humbled that my designs were selected when standards were so high.”
The new range of beers were successfully launched on Friday 4 May at the Rheged Centre, and the range of all the student designs were all on display. The limited range is now on sale at Tebay Services, The Rheged Centre and Gloucester Services.